Creative Pet Branding & Product Design Services
Behold ~ THE Pet Branding & Design Studio.
Not your average pet agency.
We bring real NYC fashion design expertise and decades of experience to pet brands.
From branding, textile design to product design, we help your pet brand stand out making your brand irresistible both online and on the shelf.
Pet Design, Reimagined.
Not your average pet design agency. Founded by an award-winning NYC women’s fashion designer and former creative director/owner of a globally sold pet brand, PETdesign.nyc blends couture-level creativity with pet-world charm, crafting standout brand stories, original prints, packaging, and apparel for modern pet businesses.
~ Some Design Highlights ~
Trusted by Pet parents in 25+ different countries worldwide, all with 5-Star reviews.
From New York to Tokyo, the first brand Lutii Pet Design earned the trust of pet parents everywhere. Today, we bring that same creativity to designing innovative branding, packaging, and products for the pet industry.
The Doggie Dolce’ Collection
From Concept to Collection : Creative Services for Pet Brands
With a strong background in high fashion design, our founder brings runway level creativity and attention to detail to elevate the pet industry.
Brand Identity
Color palettes and visual direction designed to connect with pet parents.
Product Design & Concepts
Fashion-forward carriers, harnesses, and accessories that define pet style.
Packaging Design
Eye-catching packaging that stands out on shelves and online.
Upscale Illustration Design
Unique graphics and prints tailored for pet products and packaging.
Lifestyle Branding
Story telling and building a collection your pet parents proudly live with.
Artistic Visual Strategy
High-level brand visuals and messaging that can translate across packaging, campaigns, and social.
“The Night Shift” Collection
Creative Direction for Weisner Products
Concept presentation developed for Wiesner Products, showcasing branding, product design, retail display and storytelling direction.
Luxury Branding & Product Design
“Tres Lux Collection”
Creative Direction For Lutii Pet Design
Pet Design .nyc blends the artistry of women’s upscale fashion world with the love of pets creating collections that pet parents proudly show off.
Packaging With Personality
Creative Direction for Culturefly
As part of a submission to CultureFly, we developed budget packaging concepts that merge high-impact visual storytelling with functional, low production costs, aligning with CultureFly’s reputation for collectible, experiential products.
Packaging is more than just a container, it becomes part of the collectible experience.
High Vibrational Humor and a Dash Of Naughty.
Perfectly inappropriate.
Let’s be honest. They’re going to do it anyways, we just made it fashionable…:)
Ruff.
About us.
Meet Our Leadership
Our leadership team brings fashion-level creativity, business insight, and a love of pets to every project.

Lantie Foster
Creative Director & Founder. Pet mom 25+ years.

Lauren D.
Director of OPS

Bridgette & Beau
Pet Ambassadors
Ready to elevate your brand?
Collaborate with the design studio trusted by pet parents worldwide.